The New Patient

Ideas and solutions for transforming the patient experience

Google maps appointment booking – make your listing to stand out from the crowd

30 October 2017|

When a patient searches for a clinic or hospital using Google, a map showing a list of local providers is almost always the first result that appears on the page. So making sure your center stands out on that list is an essential part of a successful online marketing strategy.

Email, SMS, Push or Call? – Choosing the best channel to communicate with your patients

13 February 2017|

If you use a patient CRM you can set-up automated communication with your patients via Email, SMS, Push or automated Call. But which should you choose in which situations? Each channel is appropriate in different circumstances, so a blended approach often works best.

Why video visits are one of healthcare’s fastest growing trends

13 February 2017|

It began informally. Tech-savvy doctors would offer to Skype their patients for a quick check-up. But today video visits have become an integral part of the patient experience. And their usage is set to double in the next five years, according to a recent survey from Forbes.